The Storage Guy, a company that operates five self-storage facilities in Wisconsin, has expanded its Middleton location. The $4 million investment at OW Storage, 4373 Schwartz Road, included the addition of 105 new interior units and outdoor parking for vehicle storage. The project began last June and was completed in late December, according to the source.

The new units are available in a range of sizes, and each has power for trickle chargers. The paved lot includes 200 parking spaces measuring 11 feet wide by 40 feet long. The property features perimeter fencing, PIN-controlled gate access and security cameras.

Although there are several storage facilities in the area, there was a need for more space, according to Jeff Daugherty, who co-owns the company with business partner Jim Wills. “People are in love with their stuff. These storage spaces have become an extension of their home,” said Daugherty, who has worked in commercial real estate for more than three decades. He and Wills launched the storage business in 1996 after purchasing the land as an investment.

“We wanted to generate income, and that’s how we came up with storage. It’s a very stable investment,” Daugherty said. “The little bits and pieces that are storage are less risky [than office space], but they generate serious income.”

The partners also operate HideAway Storage and Schneider Storage in Middleton, and Springfield Mini-Storage and Springfield Storage Condominiums in Dane, Wis. In addition, they own Schneider Business Centre and Twin Valley Commercial Condos, also in Middleton.

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