England self-storage operator Storage King is sponsoring the local Shrewsbury Recreational Rounders League, a women’s sports group. As part of the agreement, the company has supplied the team with peacock-blue shirts and hoodies for its uniforms. The collaboration came after Storage King Director Sarah Hopkins became interested in the sport and reached out with an offer to help.

“Shrewsbury Recreational Rounder’s team has massively contributed to their community, helping to increase and encourage the number of local ladies who are involved in a sporting activity,” Hopkins said. “Like them, we wanted to give something back, which is why we offered to sponsor them.”

The league was created six years ago under a “leisure services” umbrella in partnership with the local council to provide greater sporting opportunities for the community. It began with five teams and 60 players, but nearly folded shortly after its founding. A volunteer committee stepped in to keep the league running. It currently boasts 12 teams with more than 120 players.

Rounders is a bat-and-ball game played between two teams. It’s popular among English and Irish school children, according to Wikipedia.

Storage King operates 24 facilities across Dudley, Nottingham, Shrewsbury, Warrington and West Bromwich, England. The company regularly supports local charities and other organizations.

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