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Self-Storage Technology Firm storEDGE Releases Integrated Business-Intelligence Tools

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storEDGE, a provider of software and other technology for the self-storage industry, has released built-in business-intelligence (BI) tools for its management software. Using the tools, operators will be able to customize and analyze key performance indicators tailored to their unique business needs, according to a press release.

The storEDGE data warehouse collects information across a client’s business portfolio, including software, website, operation and marketing data. Customers can then customize their user dashboards within the software. A preview of the custom dashboards will be on display in the storEDGE booth, No. 524, at the Inside Self-Storage World Expo, April 10-13, in Las Vegas.

“This is groundbreaking in that nearly every owner we speak with is building spreadsheets from multiple sources. I am pleased we’ve been able to provide an integrated solution,” said Dan Miller, president. “Owners are increasingly frustrated by fragmented data in multiple locations, prohibiting intelligent business decisions. storEDGE is providing the industry’s first solution to aggregate all the disparate data.”

The new interface includes the ability to manipulate data, change time periods, show select facilities or groups, and filter results. storEDGE also plans to add more custom-made reports to the existing BI tools, the release stated.

“We’ve built a successful self-storage business, but there is an increasing need for more data to evaluate true [return on investment] on marketing sources,” said Randall Mosca, director of business and marketing for Columbia Storage Group, which operates 12 facilities in New Jersey, New York and Pennsylvania. “As we buy properties and continue to grow, we needed to be able to compare apples to apples over time."

storEDGE is a part of Red Nova Labs Inc., a provider of marketing, mobile and Web technology to the self-storage industry. Its products include management software, website-creation services, online rental-center tools, business intelligence and other integrated services.

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