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Inside Self-Storage Releases New Podcast on Marketing to Millennials


Inside Self-Storage (ISS) has released a podcast examining how self-storage operators can effectively market to Millennials. Part of the “Sounds of Storage” series, the five-minute recording features an interview with Cheli Rosa, director of marketing for online-auction company StorageStuff.Bid. Rosa discusses how Millennials differ from traditional consumers as well as strategies operators can use to better connect with this growing consumer audience, which now outnumbers Baby Boomers in population.

This audio and others in the series can be accessed by visiting the ISS podcasts page.

A licensed auctioneer, Rosa has worked in many areas of the self-storage industry, beginning as a storage assistant and eventually working her way into digital marketing for a company that owns and manages other facilities. Today, she continues her emphasis on marketing. She has been a contributor to the ISS family of products, including the magazine, expo, website and store. A video of Rosa’s ISS Expo presentation on strategies to improve collections can be found at

For more than 25 years, ISS has provided informational resources for the self-storage industry. Its educational offerings include ISS magazine, the annual ISS World Expo, an extensive website, the ISS Store, and Self-Storage Talk, the industry’s largest online community.

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