iBid4Storage.com, which offers an online marketplace for self-storage auction sellers and bidders, has created a custom registration page for customers of BC Cole Auctioneers, an Arizona-based self-storage auction company. The eBay-style online-auction platform will expedite storage auctions for BC Cole sellers and offer a more convenient method for bidders to win the contents of storage units, according to a press release.

“Our affiliation with BC Cole Auctioneers is significant in that it truly is the ultimate service offering for storage operators," said Y. Leon Benghiat, iBid4Storage.com President.

Earlier this year, iBid4Storage.com released iBidFRAME, a tool that allows storage operators to advertise their unit auctions through their own websites. The new feature can be embedded in a storage facility’s website, displaying upcoming auctions in a click-through listing format.

Established in 1991 by Bill Cole, BC Cole Auctioneers has more than 1,600 self-storage auctions scheduled for 2015. A founding board member of the Arizona Self-Storage Association, Cole semi-retired this year, according to the company website. Casey Jones is the current CEO and lead auctioneer.

Based in Toronto, iBid4Storage.com expanded its platform and service to U.S. self-storage operators in May 2014. The website enables self-storage operators to list an unlimited number of units for auction each month. Sellers can include full descriptions of items as well as photographs and video. Registered bidders can search for lien sales in their area, review the unit contents and descriptions provided by the self-storage facility, and bid online. The company has been managing self-storage locations and involved in the storage-auction process in Canada and the United States for 20 years.

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