BETCO Inc., a manufacturer of metal buildings and components for the self-storage industry, has expanded its northeast sales team with the addition of Henry Tracz III. Tracz works with Northeast Marketing Co. LLC, BETCO’s sales agent for the Northeast, and is the business manager for Wareham Self-Storage in Wareham, Mass. He’s a graduate of Emerson College in Boston.

“BETCO is pleased to welcome Henry to our northeast team. He was brought up in the self-storage industry, and his extensive experience, organizational skills and attention to detail will be extremely valuable to BETCO and, more important, to our customers,” said John Barnard, inside-sales manager.

BETCO also recently named a new director of national accounts. Jeff Morgan will focus on building relationships with self-storage developers, general contractors, owners and suppliers. He has 25 years of industry experience, including skills in estimating, project management, consulting and sales.

Founded in 1984 and based in Statesville, N.C., BETCO produces self-storage roll-up doors and hallway systems and also provides refurbishing for existing buildings.