G5, a provider of Digital Experience Management (DXM) software and various marketing services for the self-storage industry, has released a new software platform called DXM Marketing Cloud. The product includes eight product and service solutions designed to drive the storage-customer experience across key digital touchpoints as well as increase leads, leases and net operating income for operators.

G5 believes the platform will make self-storage operators less dependent on lead aggregators while also lowering their overall cost per lease, increasing demand and building better brand advocates, company officials said in a press release.

“The world has changed. Your customer is in control,” said Dan Hobin, co-founder and CEO. “The disruptive innovations driven by customer access to digital devices—Web, smartphones, apps and more—are making customers more informed and more powerful than ever. It’s imperative for companies to reassess how [their] customer experience is designed and delivered. And prioritizing the role of digital experience is central to this effort.”

The eight modules within DXM Marketing Cloud include solutions for content and search optimization, customer data, property data, services, social media, support, training, and websites.

“The [platform] gives our clients the power to own the customer experience from awareness to advocacy,” said Chris Eckert, chief technology officer. “Digital has reinvented marketing, and we’re helping our clients meet the needs of today’s digital consumer by changing the way marketing is done in the self-storage industry.”

Founded in 2005 and based in Bend, Ore., G5 was recently named one of the fastest growing private U.S. companies by “Inc.” magazine for the fourth time. It has also been named one of North America’s fastest growing technology companies by Deloitte for four straight years and one of Oregon’s fastest growing private companies for the past four years. G5 is backed by private equity investor Volition Capital.

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