Storage.com, an online directory and provider of search engine optimization (SEO) packages for self-storage facilities, announced membership growth through the first quarter of the year. Including network facilities, the website now lists more than 8,000 U.S. storage locations, company officials said in a press release.
In addition, more than 2,000 self-storage facilities have signed up for the website’s membership services since it launched a new lineup of marketing packages on Jan. 1, officials said. The three tiers of pay-for-performance services—Plus, Pro and Premier—are designed to help storage facilities become more visible on the Web and increase occupancy.
“The reaction to our new service line has been overwhelmingly positive,” said Nick Bilava, director of sales and marketing. “Our members appreciate the fact that they don’t owe us anything unless new tenants are moving into their facility.”
Storage.com is hopeful it will continue to grow its membership base to give storage consumers a wider selection of facilities in their local markets. “Our goal at Storage.com is to provide the user with a wide selection of quality storage facilities to choose from,” said Bill Hipsher, co-founder of Omaha, Neb.-based Web-development and Internet-marketing firm B² Interactive, which operates Storage.com under a licensing agreement. “As our member base grows, the quality of product we provide both our members and storage consumers will improve along with it.”
In addition to its online marketing products, Storage.com launched several new Web features during the first quarter of the year, including a more robust member dashboard, easier-to-use account management tools and additional software integrations, company officials said.
Storage.com was designed to help storage businesses compete more effectively in the online marketplace and allow potential customers to search for self-storage in their area, according to company officials. The website integrates with a facility’s property-management software. For those operating without such software, it offers inventory-management tools. It also delivers exclusive reservations to operators and provides an SEO package.