ISS Expo Education Track Assists Self-Storage Operators in Limiting Liability

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Among the largest business concerns of self-storage operators is protecting their assets from risk and exposure to liability. Facility owners and managers looking to bolster their risk-management strategies will find information at this year’s Inside Self-Storage World Expo, March 30-April 2, in Las Vegas.

The Limiting Liability education track on April 1 will include three seminars. The first, at 8:30 a.m., will focus on the differences between tenant-insurance and tenant-protection (warranty) plans. Attorney Jeffrey Greenberger, a partner with Katz, Greenberger & Norton LLP, will moderate this panel discussion on “Contents Coverage,” examining the pros and cons of both types of plans, which products can be offered in what states, coverage exclusions, and revenue possibilities for operators.

In the 9:45 a.m. session, “Social Media and Online Marketing: Avoiding Exposure and Mitigating Risk,” Mike Schofield, president and CEO of MiniCo Insurance Agency LLC, will discuss some of the pitfalls and potential legal risks self-storage operators face when using social media and other online marketing techniques to promote their facilities. The seminar will also examine the importance of ongoing employee training and how operators can monitor their online presence.

At 11 a.m., Greenberger and Dan Kryzanowski, key account manager with SpareFoot, will lead a discussion on “Self-Storage Disaster Recovery and Social Media.” The seminar will examine the types of disasters that could strike a self-storage business and how facilities can be affected. It will cover how operators should communicate to customers during such instances and what legal actions they may need to take after a catastrophic event.

The expo’s concurrent education program, March 31 and April 1, includes nine tracks covering issues related to self-storage ownership, management, marketing, investment, finance, building, development, liability and more. Five add-on workshop options are also available, focusing on day-to-day management, development, facility ownership, legal issues and social media.

The conference and tradeshow will take place at the Paris Hotel & Resort. Discount registration rates are available through March 28.

Created for self-storage owners, managers, developers, investors and suppliers, the ISS Expo is the industry’s largest conference and tradeshow, comprising four days of education, exhibits and networking opportunities. The event focuses on strategies for generating revenue, best practices, current trends, and new products and services. Details and online registration are available at www.insideselfstorageworldexpo.com.

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