Don Willis, director of sales and marketing for Storage West Self Storage, will speak as part of a panel discussion on small-company success during Search Marketing Expo (SMX West) next month in San Jose, Calif. Willis will be one of four panelists discussing search-marketing strategies for the session titled “The Small Company: Big Results.”
Willis has nearly 15 years of search engine optimization (SEO) and Internet-marketing experience. “As a strong believer in purpose-driven branding, I look forward to sharing the tactics that have built Storage West into a leader in the regional self-storage industry,” he said. “By taking advantage of the flexibility accorded to small businesses and being willing to be creative and take risks, other small companies can find a way to achieve big success in their online marketing.”
The March 12 session will be moderated by Matt McGee, editor-in-chief of “Search Engine Land,” an online publication owned by Third Door Media, which produces SMX West and other events as part of its Search Marketing Expo conference series. Willis will be joined on the panel by Fionn Downhill, CEO of Elixir Interactive, and Angela Needham, senior search specialist at Nina Hale Inc., both SEO agencies, as well as Andrew Melchior, vice president and founder of Internet-marketing firm Avalaunch Media.
SMX West will be held March 10-13 at the San Jose McEnery Convention Center. The event will feature 60 sessions covering search-marketing topics related to SEO, mobile search, paid search and social media marketing. The keynote speaker is Amit Singhal, search chief at Google.
Storage West Self Storage is the operating brand for LAACO Ltd., a California limited partnership that acquires, develops and builds self-storage facilities. The company owns more than 40 facilities in Arizona, California, Nevada and Texas. It ranked No. 20 on the Inside Self-Storage 2013 Top-Operators List.