This site is part of the Global Exhibitions Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.


Self-Storage Operator StorageMart Unveils ‘The Storage Medium’ Online-Video Series


StorageMart, an owner and operator of self-storage facilities throughout the United States and Canada, is producing a new online-video series, “The Storage Medium,” an industry take on TLC’s reality series, “Long Island Medium.” The videos follow psychic Joyce Keller as she helps people “unlock the energy that can exist in inanimate objects,” according to the StorageMart website.

The first episode, which premiered online in January as the first of three installments, focuses on items from a StorageMart manager named Lisa in Kansas City, Mo. Keller uses “psychometry” to pick up vibrations and impressions from objects. In the video, she studies various items that once belonged to Lisa’s family members including her father’s hammer, grandfather’s pilot log book and objects from her great aunt including a purse. Tron Jordheim, StorageMart’s chief marketing officer, also appeared in the episode. All of the videos were recorded at StorageMart facilities.

Jordheim and Keller became friends after meeting at a conference. Keller is also a StorageMart customer, renting a unit in Secaucus, N.J. The two discussed the popularity of storage-related shows like “Storage Wars,” and how the belongings in self-storage units often have special meaning to renters. When Keller mentioned psychometry to Jordheim, the video concept emerged.

“We hope it becomes a hit show that runs many seasons,” Jordheim told the source. “I think the show will be fun for believers and skeptics alike. They will both have a lot to talk about.”

Jordheim also said it’s been “incredible” to watch Keller at work. He said she often makes amazing connections with people and helps them reconnect with lost loved ones. However, she sometimes doesn’t make a connection with people or their objects.

“We hope the camera captures the emotional connection she gets with people and how her insights really strike a chord with people,” Jordheim told the source. “Reading people and their things is not something one can turn on or off with a switch, and is always unpredictable. It is emotionally draining and physically exhausting to be a medium.”

“The show is innovative, helpful, exciting, fun and, best of all, therapeutic and restorative to people who are in emotional pain and distress,” Keller added.

StorageMart owns and operates more than 137 self-storage properties across 14 states and five Canadian provinces.


comments powered by Disqus