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ISS Expo Adds Game-Show Learning Track to Self-Storage Education Program


Attendees of the concurrent education program at the Inside Self-Storage World Expo in Las Vegas on April 1 will have the opportunity to participate in a three-session Game-Show Learning Track inspired by the classic TV programs “Family Feud,” “Hollywood Squares” and “1 vs. 100.” The one-hour seminars are designed to provide educational content on self-storage marketing, facility operation, and feasibility and due-diligence issues, in a fun and interactive environment.

Beginning at 8:30 a.m., the game-show track will kick off with "Self-Storage Family Feud," hosted by Rachel Greenfield, marketing manager, and Barry Finder, client relations manager, of industry online marketplace SpareFoot. The marketing-related game questions will cover customer needs, facility differentiation, online strategies, rate enhancement, multi-channel marketing and more.

The 9:45 a.m. session, "Self-Storage Celebrity Squares," will focus on facility operation. Hosted by Stacie Maxwell, vice president of marketing at third-party management firm Universal Storage Group, this session is a spin on “Hollywood Squares” and will feature several well-known names in the industry serving as celebrities, including Universal’s president Anne Ballard (aka “The Hat Lady”) and Dan and Laura Dotson of "Storage Wars" fame. Questions will be directed to panelists about key operational issues, but contestants from the audience will have to determine if the celebrities are telling the truth or lying to successfully complete Tic Tac Toe and win prizes.

The third session, "1 vs. The Audience," at 11 a.m. will be patterned after the popular “1 vs. 100” game show. In this version hosted by Jim Chiswell, president of consulting firm Chiswell & Associates LLC, the questions will hone in on issues associated with conducting feasibility studies for new self-storage projects and acquisition due diligence for existing facilities. Single contestants will go up against audience members serving as “the mob,” as they vie for prizes. Topics covered during the session include construction costs, common due-diligence challenges, competition examinations, site demographics and more. Chiswell will also share case-study information for those interested in building or buying a self-storage facility.

The expo’s concurrent education program, March 31 and April 1, includes 10 tracks covering issues related to self-storage ownership, management, marketing, investment, finance, building, development, liability and more. Five add-on workshop options are also available.

The conference and tradeshow will take place at the Paris Hotel & Resort. Extended early-bird registration rates are available through Feb. 13.

Created for self-storage industry owners, managers, developers, investors and suppliers, the ISS Expo comprises four days of education, exhibits and networking opportunities. The event focuses on strategies for generating revenue, industry best practices, current trends, and new products and services. Details and online registration are available at

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