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Self-Storage Marketing Firm The Storage Group Appoints New Director of Sales


The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, hired Steve Lucas as its director of sales. Charged with leading the TSG sales team and implementing long-term, scalable internal systems, Lucas has more than 35 years of experience developing and directing multiple start-up companies. He’s also served in managerial roles for several national and international companies including Burger King, Pillsbury, TGI Friday’s and  Steak and Ale.

Most recently, Lucas developed a mobile-application development company, and built a national sales team along with training and sales systems. The company received four national awards, including the President’s Award from the City-County Communications Association for an application built for the business-development center for town officials in Erie, Colo. Lucas transitioned operational control of that company to another member of his team and the business is still flourishing today, company officials said in a press release.

Lucas also has a passion for serving his community and trade organizations. He spent several years in leadership roles within the Florida Swimming Pool Association (FSPA), serving as its president and state tradeshow chair and on its national and state executive committee. FSPA named him “Person of the Year” twice. Lucas also received the “Best in Show Technical Award” for his company’s work on the Bengal tiger exhibit at the Palm Beach Zoo. Other related projects include work at the Biltmore Hotel, San Juan Marriott Resort & Stellaris Casino in Puerto Rico, Trump Tower and Viceroy Hotels and Resorts.

Lucas currently serves his local community as a member of the board of directors for the chamber of commerce in Fort Collins, Colo., and as chair of the organization’s Red Carpet Ambassador and Local Legislative Affairs Committee.

"We are excited and very fortunate to bring on a leader of Steve’s caliber at such an opportune time,” said Larry Hanks, principal and director of business development.

TSG provides online tools and marketing solutions to the self-storage industry. The company's customized services include mobile websites, website development, content management, search engine optimization, pay-per-click marketing and transparent reporting/analysis.


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