Self-Storage Web-Marketing Company Red Nova Labs Appoints New President

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Red Nova Labs, a Web-marketing company serving the self-storage industry, appointed Robert (Bob) Zhou as president, effective Nov. 18. Zhou, who had been vice president of engineering and chief technology officer since the company’s inception in 2008, will now manage all operational aspects of the business.

“Bob has taken a more proactive role in all aspects of the business in the past year,” said CEO Dan Miller. “In addition to driving our SEO and technology, Bob assumed responsibility for marketing last February, driving our content, branding and design operations. It is only fitting that Bob has the title that goes along with the job he has been performing … Bob has been instrumental in the growth and success of Red Nova Labs and has proven he is capable of taking us further, faster.”

Red Nova Labs has undergone a major transformation over the past year, according to a company press release. “The rapid growth presents several new opportunities and challenges, which Bob is ready to approach head on,” Miller said.

“With sales up nearly 50 percent and record profit in 2013, it’s great, but never enough,” Zhou added. “We have so much work to do in terms of market penetration and new product development.”

Miller will be focusing his efforts on business development and strategies needed to grow the company, officials said. Red Nova Labs affiliate company, StorageAhead, which focuses on boosting online visibility for self-storage owners and operators, will soon release its newest product, StorEdge, a facility-management software program. Miller will spend more time developing this market and helping define an integrated business strategy in moving forward, according to the press release.

Kansas City-based Red Nova Labs entered the self-storage market in 2009 with the launch of StorageFront.com, an online facility directory. The company also launched WebWorks in 2011, a Web-design and marketing service for larger self-storage operators.

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