Inside Self-Storage (ISS) has published a new online podcast, “Sounds of Storage: David Wolf Offers Insight to Changes in Google Analytics.” The free seven-minute presentation addresses the latest changes in Google's metrics and how they may affect self-storage operators. Presenter David Wolf offers insight to how the change could impact operators’ online analytics and whether they should alter their online-marketing programs to gauge search-engine page ranks.
The podcast can be heard at www.insideselfstorage.com/topics/podcast.aspx. Other Sounds of Storage installments can be accessed through the same page.
Wolf will also be presenting a four-hour "Social Media Mastery" workshop as part of the Inside Self-Storage World Expo in Las Vegas, March 30-April 2. The session will teach self-storage operators how to maximize their social media efforts, addressing platforms, processes, software, timelines and more. It will also cover content marketing, ways to integrate SEO best practices with social media and much more. Workshop and other event details can be found at www.insideselfstorageworldexpo.com.
Wolf is the managing partner of Linkmedia 360, a marketing firm that plans and places online, mobile, social media, online local listings, Yellow Pages and reputation-management campaigns for self-storage operators. The company specializes in online and offline marketing, branding, and website development.
For more than 20 years, ISS has provided informational resources for the self-storage industry. Its educational offerings include ISS magazine, the annual Inside Self-Storage World Expo in Las Vegas, an extensive website, the Self-Storage Training Institute, the ISS Store, and Self-Storage Talk, the industry’s largest online community.