All-American Self Storage in Tuscaloosa, Ala., put a twist on traditional industry advertising recently when the company erected a billboard celebrating the contract extension signed by University of Alabama football head coach Nick Saban. The coach was rumored to be interested in the impending opening at the University of Texas, so the billboard pokes fun at the old Texas motto, “Don’t Mess With Texas.”
The top half of the billboard says, “We messed with Texas!” and features Alabama’s iconic elephant mascot looking sinister in the upper right-hand corner. The bottom half features the Alabama logo, the school’s “Roll Tide!” rallying cry, and the All-American Self Storage logo. A photo of the billboard can be viewed on the sports website, College Spun.
Already believed to be the highest paid head coach in college football, Saban signed a multiyear deal expected to pay him between $7 million and $7.5 million annually. The Texas head-coaching job will become vacant on Dec. 30 after longtime coach Mack Brown retires at the conclusion of the Alamo Bowl.
Founded in 1984, All-American Self Storage operates three facilities in Tuscaloosa and two in Macon, Ga.