SpareFoot, an online marketplace for self-storage, has launched a consumer photo contest with the grand prize being six months of free storage. The contest asks participants to submit “selfie” photos (self-portraits) posing with the “wackiest, most interesting or most unusual items” they would put into storage. The photo receiving the most votes by Oct. 20 will be declared the winner.
Run through the company’s Facebook page, the “SpareFoot Self-Storage Selfie Photo Contest” is designed to capitalize on the popularity of “selfie” images posted on social media websites and assist young movers in their transition to downtown apartments or college campuses.
“Everybody has that one weird thing that has to go into storage,” said Rachel Greenfield, marketing manager. “I have a solid-gold leotard from our recruiting video taking up my closet space. This photo contest is a safe place to share everyone’s weirdest stuff and take a selfie without feeling self-conscious.”
To participate, contestants must upload their digital image directly through the contest tab on SpareFoot’s Facebook page or post it to Twitter or Instagram accompanied by the hashtag “#storageselfie.” Participants can encourage friends to vote for them by sharing the Web link “selfstora.ge/storageselfie” on Facebook or Twitter. The link redirects to the contest entry page and voting area. The winner will be announced on the Facebook page after the contest closes on Oct. 20.
Early photo entries include a woman snuggling with a pillow that looks like a giant piece of bacon, a Chewbacca-themed “Mr. Potato Head,” and a woman sitting in what looks like a prison electric chair.
“Self-storage can get pretty crazy,” said Matt Stites, social media manager. “It’s not all old photos and rusty bikes. People store fascinating stuff, and we want to see some of that.”
Based in Austin, Texas, and founded in 2008, SpareFoot.com helps consumers find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. With a network of more than 6,500 storage facilities ranging from mom-and-pop operations to real estate investment trusts, the company reaches prospective storage renters though partnerships with brands including SelfStorage.com, Apartments.com and Penske Truck Rental.