U.K. self-storage operator BiG Storage will sponsor the Chester FC professional soccer team for a fourth year. Based in Chester, England, the team finished first in the Football Conference standings last season.
The deal includes the company’s name and logo incorporated into the team’s mascot—BiG Lupus—as well as sponsorship recognition on game cards distributed throughout the city and on halftime draw tickets. BiG Storage also will receive advertising inside Exacta Stadium where the team plays, as well as in game programs, on the team’s website, and through social media and special events, including ticket giveaways.
“We’re proud to be one of the founding supporting sponsors of Chester FC, and renewing and developing our deal for a fourth season was a no-brainer,” said Andrew Donaldson, a partner with BiG Storage.
“We are delighted to have extended the deal, and this season we are going to maximize every opportunity we can,” said Dave Riche, marketing and business development consultant for Chester FC. “Andrew Donaldson is very forward thinking, and we share a number of the same ideas as to how far we can take this partnership. Sponsorship is not just about sitting back and resting on your laurels, it is about expanding the brand into every opportunity possible, and BiG Storage will give us further doors to open up.”
The deal will also forge a closer relationship between the soccer team and the Cheshire Phoenix professional basketball team, which BiG Storage supported last season. The relationship will include cross promotions between the teams, and BiG Lupus will make appearances during basketball games.
Founded in 2006, BiG Storage is a privately owned company that operates six self-storage facilities in the Northwest region of the United Kingdom.