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Recruiting 'Documentary' From Self-Storage Marketplace SpareFoot Lampoons Corporate HR


SpareFoot, the online marketplace for self-storage, is turning the old-school world of human resources on its head with the release of a five-minute recruiting “mini documentary" that pokes fun at traditional corporate HR departments. The video, directed by filmmaker Matt Sobel, can be viewed on Self-Storage TV.

Stars of the film include company co-founders Chuck Gordon and Mario Feghali, marketing specialist Jenny Zhang and recruiter Rachel Morse. Numerous other SpareFoot employees also appear on camera.

The script was written by Sobel and Zhang with colleague Matt Stites. The video was shot at SpareFoot’s offices in downtown Austin.

“At SpareFoot, we’ve thrown old-fashioned HR out the window. For instance, we do not have an HR department; we have a people department. All of us who work at SpareFoot are people, not resources,” CEO Gordon said. “At a growing, successful startup like SpareFoot, company culture matters a lot. Our recruiting ‘documentary’ is a funny way of saying SpareFoot’s culture is not like the rest.”

SpareFoot prides itself on creating a “work hard, play hard” environment, according to a press release. The company was recently named one of the "Best Places to Work in Central Texas" by the "Austin Business Journal." The company was one of 20 finalists in the category for mid-size businesses that have from 51 to 250 employees.

The company's job openings can be viewed at

Based in Austin, Texas, and founded in 2008, helps consumers find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. With a network of more than 6,500 storage facilities ranging from mom-and-pop operations to real estate investment trusts, the company reaches prospective storage renters though partnerships with brands including, and Penske Truck Rental.

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