Door to Door Storage Inc., a national provider of portable self-storage and moving services, has launched a Zombie-themed infographic to communicate information about the company’s product and service offerings to customers. The graphic playfully depicts 10 ways to use the company’s mobile storage containers in the event of a zombie apocalypse.
The graphic is the latest in a series developed by the company and was launched in time to prepare for National Zombie Day on July 7. The artwork intersperses information about moving destinations and storage benefits with humorous container uses, such as converting units into zombie cages and traps. The infographic is visible on the company’s website.
“Infographics help us connect with customers in a fun and sometimes offbeat fashion,” said Tracey Kelly, senior vice president of sales and marketing. “It enables us to tell an interesting visual story and provide useful information about our service.”
The company said it has found infographics to be an effective way to easily communicate complex information or data. Infographics represent 1 percent of the content that is able to make it past sensory information filters, and are effective because 90 percent of the information transmitted to the brain is visual, according to Unbounce, a company and website that helps marketers create, publish and test Web landing pages.
One infographic used by Door to Door compared what it would be like to travel across the Oregon Trail in a covered wagon with how it would look today using the company’s storage containers and moving services.
“We are committed to helping our customers navigate the life transitions that come their way. Making information easily accessible is part of this strategy,” Kelly said. “With a bit of whimsical humor thrown in, we hope to provide a moment of relief from stress during the moving process.”
Founded in 1996, Door to Door Storage Inc. operates storage centers in more than 60 U.S. metropolitan markets and offers moving services in 34 states. It is headquartered in Kent, Wash.