Strategic Capital Holdings LLC (SCH), the sponsor of self-storage operator Strategic Storage Trust Inc., added Michael Tippner to its marketing team as vice president of Internet marketing. Tippner is responsible for the design, implementation and future strategy of the company’s desktop and mobile websites, mobile applications and Internet marketing programs.
“Mike is an exceptionally creative individual with more than 15 years of experience in a global setting,” said H. Michael Schwartz, president of SCH. “He knows every aspect of marketing and advertising, from online ad strategy, SEO and Web design to highly sophisticated search engine marketing. We’re thrilled to have someone with Mike’s energy and diverse skills.”
Prior to joining SCH, Tippner was manager of marketing programs and communications for Emerson Embedded Computing and Power in Carlsbad, Calif. He headed up the manufacturing and technology company’s worldwide marketing team, overseeing graphic designers, copywriters, public-relations specialists and freelancers. Tippner was also accountable for the company’s online and offline marketing collateral development, lead-generation campaigns and public-relations initiatives.
Tippner designed and developed Emerson Embedded Power’s websites and performed several search engine optimization and marketing campaigns that increased organic search engine traffic by 500 percent and sales conversions by 300 percent, according to an SCH press release.
Strategic Capital Holdings LLC’s sponsored programs have a combined self-storage portfolio of approximately 78,000 units and 9.5 million rentable square feet.
Strategic Storage Trust is a publicly held real estate investment trust targeting the self-storage market. It operates facilities under the name SmartStop Self Storage.