Stor-Age, a self-storage operator with more than 20 facilities in South Africa, recently held a “kick-off” promotion during the Cape Town Tens rugby tournament in which 1,200 people entered for a chance to win a Golf GTI automobile. Six participants were chosen to vie for the car by kicking a rugby ball at a Stor-Age box on the field.
The three competitors whose kicks landed the closest to the Stor-Age target moved to the final round, where each had one shot at hitting the field’s rugby poles to win the car. All three attempts missed, leaving the car unclaimed. However, Patrick Dieroff won a drawing between the three finalists to win a Big Boy road scooter.
“Although no one won the car this year, the promotion was a huge success for Stor-Age,” said Chris Oosthuizen, national marketing manager. “It was great to see the hype around the competition and to know that individuals have been practicing their kicks for weeks. More importantly, it was exciting to see an increase in the awareness of the Stor-Age brand itself and the concept of self storage. We thank our partner Etana for making the competition possible and congratulate Patrick on winning the Big Boy scooter.”
Etana is a South African insurance provider.
This is the second year the self-storage operator has offered the “kick off” promotion. Last year, Doug Mallet, the son of professional rugby coach Nick Mallet, took home the top prize with a winning kick.
Stor-Age operates more than 20 self-storage facilities throughout South Africa, with a corporate office in Cape Town.