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Inside Self-Storage Store Named a Finalist in ‘Best of the Web Awards’


The Inside Self-Storage Store, an e-commerce website providing on-demand insight and education products for self-storage professionals, has been selected as a 2013 finalist in min's Best of the Web Awards in the Virtual Store category. The annual awards recognize outstanding websites and digital initiatives among consumer and business-to-business publications.

The Virtual Store category considers a site's effective sales of subscriptions, events and other offerings, including magazine-branded merchandise. Launched last March, the ISS Store was conceived as a central hub allowing self-storage owners, operators, developers and investors to obtain cutting-edge information and resources. Its products include digital versions of Inside Self-Storage (ISS) magazine, video and audio recordings of education sessions from the Inside Self-Storage World Expo, digital Guidebooks, on-demand webinars, and a la carte manager-training sessions.

“To be nominated for such a prestigious award is a true testament that we are reaching self-storage professionals and helping them improve their businesses through a previously untapped medium,” said Troy Bix, vice president of ISS. “The ability for operators to have so much educational material and industry resources at their fingertips is unprecedented. We are very proud of this achievement.”

The ISS Store is one of three branded assets from parent company VIRGO to be named a finalist in this year’s min awards. SupplySide, a publication that covers the dietary supplement, food, beverage, personal care and cosmetic marketplace, is a finalist for its SupplySide Store in the Premium Content category, and its SupplySide R&D Insights Global Experience R&D documentary film is a finalist in the category Video: Magazine-Branded Show.

"We are very pleased to receive this recognition for the SupplySide R&D Insights documentary film, our premium content strategy with the SupplySide Store and our virtual store Inside Self-Storage Store," said John Siefert, VIRGO CEO. "All of these products are great examples of what VIRGO is all about: Creating content that aligns with the context of how our audience is looking to take in information that helps them do their jobs, our unique user experience and its alignment with a trusted brand and the ability to market this data in a non-intrusive way."

The winners and honorable mentions will be honored at an awards breakfast at the Grand Hyatt in New York City on April 15.

Min is a media brand that has covered the consumer and business-to-business magazine market through print, online and in-person events for more than 60 years.

The ISS Store is owned and operated by ISS, a dynamic services provider that has served the self-storage industry for more than 20 years. The brand includes ISS magazine, the ISS Expo, the Self-Storage Training Institute and Self-Storage Talk, the industry’s largest online community.

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