SpareFoot, an online marketplace that streamlines the rental process for self-storage customers, has released a pin-up style calendar for the self-storage industry titled "Bust a Move-In." The 2013 calendar, which features men and women in humorous and some suggestive poses inside of storage units, will "add some saucy mischief to the storage world," according to the SpareFoot Blog. A slideshow of the calendar graphics can be viewed here.
“We’ve introduced a few firsts to self-storage,” said company founder and December photo model Chuck Gordon. “Putting out the first self-storage pin-up calendar is just another in a series of industry innovations.”
SpareFoot clients can request a copy of the calendar at no charge. Additional copies can be purchased for $20. A portion of the proceeds will be donated to Kure It!, a non-profit organization dedicated to cancer research.
Creation of the project involved nearly 20 SpareFoot employees who volunteered time on a Saturday to take photos at a Storage Direct facility in Austin, Texas. The scenes were shot over about three hours in a 10-by-30 outdoor unit and a 10-by-5 indoor unit.
“It was pretty much exactly what I would expect if you gave a bunch of SpareFeet the opportunity to hang out in a storage unit in front of a camera,” said marketing analyst Jeanette DeHay, who appears in the January and May group shots. “I was proud and excited to be a part of such a fun and weird company.”
While customer-service specialist Albert Hood (October) had no issue posing for the photographer, public-relations assistant Ross Betts (November) had to conquer internal fears before his scene. “I felt empowered and vulnerable at the same time,” said Betts. “I had no idea what to expect, but the photographer really helped me feel comfortable in front of the camera. I have a newfound respect for models and other beautiful people.”