Uncle Bob’s Self Storage, the operating brand of real estate investment trust Sovran Self Storage Inc., has introduced “The Decluttered Home,” an online resource providing tips and advice on reducing clutter, organizing homes and creating a comfortable living environment. The microsite features monthly columns from organizing and interior-design expert Melissa Michaels of blog site The Inspired Room.
The Decluttered Home features a search-by-room function and invites readers to share personal solutions. It will also offer online events such as radio shows featuring clutter and organizing experts from around the Web. The first of these events, "Staying Organized Through the Holidays with Ronique Gibson," will take place Dec. 6 at 11 a.m. ET.
“Uncle Bob’s Self Storage is excited to offer this resource to our customers, and also to be working with Melissa Michaels, who is considered one of the top advice authorities in her field,” said Chris Laczi, director of marketing at Uncle Bob’s. “Not only is Melissa providing unique columns that appeal to her existing readers, but she is also providing relevant advice to storage customers who are often in transition at home."
Michaels’ blog, TheInspiredRoom.net, ranked among this year's top 12 best home-design blogs as identified by Apartment Therapy. She's also been featured on as HGTV.com, Apartment Therapy, Ladies Home Journal, Better Homes & Gardens, Coldwater Creek, and Cottages & Bungalows magazine.
“I love sharing ideas on how to create a comfortable, hospitable and organized home at an affordable price,” said Michaels. “I'm very excited to write a monthly column for Uncle Bob’s Self Storage and hope ‘The Decluttered Home’ helps people envision and create the home they want.”
Michaels launched The Inspired Room in July 2007 with the desire to inspire herself and others to create an authentic life and home. In October 2011 she released her first e-book, "NOT a DIY Diva," summarizing her mission to share simple, doable ideas for loving the home you have.
Sovran is in the business of acquiring and managing self-storage facilities. With more than 400 facilities, the company is one of the largest self-storage operators in the United States.