StorQuest, a self-storage operator with facilities throughout Arizona, California, Colorado and Hawaii, has launched a rebranding campaign called Your Stuff Matters, which emphasizes the customer experience rather than price and location. The company has implemented a new logo and marketing materials and refreshed its website as part of the rollout.

Many times, the need for storage can be part of a life transition, and StorQuest understands how an individuals stuff is an extension of the person, company officials said.

The new logo represents four core brand values: caring, pride of ownership, helping and fun. Each is depicted by a square with an arrow pointing toward a singular red box. Marketing materials feature the faces of StorQuest customers with testimonials explaining why they chose the company for their storage solutions.

As StorQuest continues to expand, we understand the importance of building strong brand awareness that will resonate with our current and prospective customers, said Bill Hobin, president and CEO of The William Warren Group Inc. (WWG), StorQuests parent company. We are encouraged by the fact that more than 95 percent of [our] customers feel their expectations have been exceeded on move-in day.

The customer-centric campaign in an extension of the companys ongoing efforts through social-media platforms like Facebook and Twitter, company officials said.

In the past few years, we have been part of a growing online community with our friends and supporters, Hobin said. It is a perfect addition to our new branding and marketing strategy, which reinforces the human side of StorQuest and our committed focus on the customer experience.

StorQuest is the operating trade name of self-storage properties owned and operated by WWG, a privately held real estate company that develops, acquires and operates income-producing real estate assets.