SMD Software Inc., a developer of property-management software for self-storage and portable-storage operations, will release enhancements to SiteLink’s customer-relationship management (CRM) module in mid-November. The CRM 2.0 package is designed to assist self-storage operators better analyze marketing programs and streamline customer conversions, company officials said.
SiteLink automatically links to other platforms like call centers, listing services and websites; receives leads and helps users manage the follow-up process. Its integration capability enables it to share pricing, specials, comments, payments, reservations and move-ins with other platforms. The enhanced CRM 2.0 builds on existing features, enabling users to import leads from external integrations and expand communications with customers.
For example, its built-in HTML document editors are designed to deliver more flexibility for operators to create forms, customize e-mails and add more images to documents. E-mail drip campaigns can automatically distribute tailored messages based on user-defined trigger events, such as holidays, anniversaries and dates of first contact, company officials said.
“We continue to integrate and exchange more data with a growing number of systems, including call centers, listing services and store websites,” said Markus Hecker, SiteLink COO. “More extensive integrations make services from other vendors more effective and generate more leads.”
SMD Software was established in 1996. With more than 5,000 installations worldwide, SiteLink Web Edition integrates with platforms such as smartphones, websites, listing services, INSOMNIAC self-storage kiosks, Lead Tracking Solutions and central mail providers. Features include revenue management and integrated customer-relationship management. Regular, automatic, live updates deliver new features and technologies such as electronic signature capture and document storage using DocuSign.