The Storage Group (TSG), an Internet-marketing company serving the self-storage industry, has hired Lydia Lovig as an account executive. Lovig recently graduated with a degree in marketing management from the London School of Economics and has marketing consulting experience on campaigns for Weight Watchers, Club Med and Johnson & Johnson.
She was previously a legislative correspondent in the U.S. Senate and spent more than four years in business-to-business marketing for State Street Global Advisors, a large institutional investor.
During her undergraduate career at the University of Virginia, Lovig was a member of the varsity rowing team that won the 2010 NCAA national championship.
TSG provides online tools and marketing solutions to the self-storage industry. The company's customized services include mobile websites, website development, content management, search-engine optimization, pay-per-click marketing, and transparent reporting/analysis.