SpareFoot, an online self-storage marketplace and provider of Web-marketing tools, has started a social-media, school-supply drive called Supply Memories to benefit Communities In Schools of Central Texas, a nonprofit organization focused on dropout prevention.
Supply Memories invites Facebook and Twitter users to reveal a memento they have “stored” since grade school. For every memory shared, SpareFoot will donate $3 in basic school supplies for one student. Each kit includes a notebook, pens, pencils, paper, an eraser and a ruler—the symbol of the company’s brand.
“We launched this company while I was still in school myself,” said Chuck Gordon, SpareFoot founder and CEO. “Our goal with Supply Memories is to give other students a similar opportunity to succeed, no matter their circumstances.”
“[SpareFoot] understood that students need to arrive to school properly equipped in order to succeed and developed a unique social media campaign to accomplish that goal,” said John Duck, director of community partnerships at Communities In Schools of Central Texas.
Founded in 2008 and based in Austin, Texas, SpareFoot.com helps consumers find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. The company also provides Web-marketing solutions for storage facility owners and operators including AdNetwork, SiteBuilder and GeoPages.