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Texas and Georgia Self Storage Associations Present Webinar on Manager Motivation


On June 21, the Texas and Georgia Self Storage Associations will co-sponsor a live webinar, "Motivating Managers for Monster Performance," which will help to improve the performance of self-storage facility operators. Taught by industry expert Anne Ballard, the online seminar will take place from 10 a.m. to 11: 15 a.m. CDT, including 15 minutes for Q&A. The cost is $25 per connection for association members and $50 for non-members.

"Monster performance" refers to a manager's ability to meet and exceed sales and marketing goals, hit facility budgeting target, and provide great customer service. During this webinar, Ballard will explain how to guide self-storage managers toward greater performance and profit. She'll discuss:

  • The fundamental traits displayed by "monster" performers
  • How to establish goals for staff
  • Methods to get commitment from employees on controlling expenses
  • Three important performance measurements: traffic generation, closing ratios and box sales
  • How to create bonus and commission programs that motivate managers
  • Employee awards and recognition
  • Red flags of under performance and burnout, and what to do about them

More information and a link to online registration can be found at

Ballard is founder and president of Universal Management Co., which provides full-service management, marketing and accounting services to the self-storage industry. She is also a former president and current board member of the Georgia Self Storage Association. She is a regular contributor to industry publications such as Inside Self-Storage and events like the Inside Self-Storage World Expo.

Articles written by Ballard can be read for free at A video of Ballard's recent seminar at the ISS Expo can be purchased through the Inside Self-Storage Store at

Established in 1986, the Texas Self Storage Association is a non-profit trade association dedicated to enhancing the quality of the self-storage industry in Texas.

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