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Online Self-Storage Marketplace SpareFoot Teams With Penske Truck Rental


SpareFoot, an online self-storage marketplace and provider of Web-marketing tools, has teamed up with Penske Truck Rental to help customers of either company find and reserve self-storage units and moving trucks through a single location. Customers can make their reservations online or via phone.

The collaboration launches just in time for Crazy Tuesday, the self-storage industry’s unofficial biggest day of the year, which falls right after Memorial Day. This weekend is the busiest moving weekend of the year and the start of the moving season, according to a SpareFoot press release.

Penske is now able to cross-promote self-storage at more than 6,000 U.S. locations using SpareFoot's comparison-shopping platform. “This collaboration with SpareFoot will make for a more convenient moving experience for our customers,” said Don Mikes, senior vice president of rental for Penske Truck Leasing.

Founded in 2008 and based in Austin, Texas, SpareFoot helps consumers find and reserve self-storage units, with comparison shopping tools that show real-time availability and exclusive deals. The company also provides Web-marketing solutions for storage facility owners and operators including AdNetwork, SiteBuilder and GeoPages.

Penske provides do-it-yourself movers with trucks, moving equipment, packing supplies and accessories. The company also offers discounts to military members.

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