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Yardi Acquires Lead Tracking Solutions Supplier of Marketing Software for Self-Storage


Real estate software company Yardi Systems Inc. recently acquired Lead Tracking Solutions (LTS), creator of the PopCard and a lead-management technology provider for the self-storage industry.

The PopCard automatically captures prospect leads and instantly alerts users, such as self-storage facility managers, when new leads arrive. Users can view traffic sources and the effectiveness of advertising campaigns, with immediate reporting available. The PopCard includes built-in follow-up tools for turning leads into leases and helps manage employee response and effectiveness.

With the acquisition, Yardi clients will be able to add the PopCard to their existing products, automating the tracking of rental prospects to maximize marketing dollars.

The LTS staff will be retained by Yardi in its current location to ensure a seamless transition.

Based in Costa Mesa, Calif., LTS offers PopCard, a lead-management solution for self-storage and other industries. By providing automated applications to manage leads and prospect communications, the product is designed to reduce costs and increase productivity for self-storage facilities.

Yardi has been a global provider of real estate investment management and property-management software for 30 years.


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