Self-storage operator Storage Post has expanded its online functionality with reservation technology that allows customers to reserve units directly from Facebook. The company is using technology from Definition 6, a unified marketing, advertising and Web design agency in Atlanta.
Users can now search for Storage Post storage units and browse the various options before selecting and reserving a unit—all without leaving Facebook. This functionality was designed to capture the browsing behaviors of Facebook users, and to quickly convert Facebook page visits to actual rental reservations.
“The main goal with our Facebook integration was to reduce the time it took for a customer to find us on Facebook, search in their geographic area and reserve a unit. With the assistance of the Definition 6 team, we’ve successfully expanded our reservation technology into social media,” said Jackson Wilson, Storage Post’s chief technology officer. “Now customers have the convenience of a storage search that doesn't interrupt their Facebook experience.”
In addition, Facebook users can expect to encounter the aesthetics and personality of Storage Post’s new brand identity, which was recently revealed with the launch of the redesigned company website. The Facebook page displays graphics, colors and language similar to the website, thereby increasing consumer brand recognition.
Storage Post anticipates a steady increase in Facebook reservations due to the interactive platform which allows users to view real-time unit availability and promotions without ever leaving Facebook.
With offices in Atlanta and New York, Definition 6 supports a client base that includes The Coca-Cola Co., Mitsubishi Electric and Cox Enterprises.
Headquartered in Atlanta, Storage Post has locations throughout the East Coast and is actively pursuing self-storage acquisitions.