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Self-Storage Marketing Company The Storage Group Expands Team


The Storage Group Inc. (TSG) added three new team members, which will enable the company to grow in new directions and better serve its clients.

Michelle Johnston has been hired as manager of marketing and operations. She’s an expert in product development and marketing communications in the consumer-packaged goods arena. She has 16 years of consulting experience in ideation, creative problem solving, consumer insights and market research for Fortune 500 companies, most recently through NowVation Inc. and Ideas To Go Inc.

As manager of technology, Paul Appelbaum is expanding the company’s role in meeting TSG’s business objectives and those of its clients. He has more than 15 years of experience developing enterprise-class solutions for the medical and insurance industries as well as the government. Prior to joining TSG, Appelbaum was the project manager for National Risk Assessment and responsible for architecting IME Risk-Score Systems for several major insurance carriers.

Holly Ritchie joins TSG as an account manager and search-engine optimization (SEO) specialist. She has more than six years of experience directly related to online marketing, Web design, networking, social media and SEO. Her background allows her to bring many client-focused services to each account and helps drive her passion of building clients’ businesses.

The Storage Group a full-service Internet marketing company providing tools and online marketing solutions to generate more business for self-storage companies. TSG offers a variety of customized services including mobile websites, website development, content management, search-engine optimization, pay-per-click marketing and transparent reporting/analysis. The company is led by Larry Hanks, principal and director of sales, and Brian Pelski, principal and director of operations. 

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