New York City-area self-storage operator Storage Deluxe donated 732 coats and $3,660 to the non-profit New York Cares on Jan. 17, helping the organization get closer to its goal of collecting 100,000 coats for low-income men, women and children. The operator solicited coat donations at each of its 10 locations throughout Brooklyn, the Bronx and Queens as part of its third annual coat drive.
"It just made sense," said CEO Nick Coslov. "Many of our customers use their storage unit as an off-season closet, and as the temperatures dropped, they were coming in trading in summer items for winter. Most of them tend to find an old coat or two that they no longer want or need. And rather than see those tossed out, we wanted to help reach the goal New York Cares had set."
Storage Deluxe had good company in serving as a drop-off facility for the New York Cares Coat Drive. The New York City Police Department and Metropolitan Transit Authority are avid supporters of the program every year, creating more drop-off points.
In accepting the coats and funds donation from Patrick Geoghegan of Storage Deluxe, Diane Conroy, officer of service events for New York Cares, noted the organization has collected more than 60,000 coats this year and expects 70,000."We can’t thank Storage Deluxe enough for becoming a valuable partner to us and exceeding the number of coats we collected last year. Also, the unexpected generosity of the matching donation is truly a testament to what a great New York-based company they are."
Storage Deluxe consists of 12 facilities, 18,000 storage units and more than 1 million rentable square feet.