In a struggling economy and competitive environment, it's critical that self-storage operators maximize every opportunity to generate revenue while minimizing the operational expenses that cut into the bottom line. On Jan. 19, Inside Self-Storage and AAAA Self Storage Management Group will present a free webinar titled, "Strategies to Boost Income and Cut Costs: Taking a Page From the Playbook of Top Self-Storage Operators," open to all self-storage professionals.
During the webinar, industry experts will share strategies used by top self-storage operators to bolster their profit. Attendees will learn
- How to establish new profit centers in a self-storage business
- Do-it-yourself marketing for little to no cost
- How to achieve bulk buying power through group memberships
- Strategies for building and maintaining a more effective management staff
- How to make more money through a self-storage operation
The webinar will take place at 2 p.m. EST. Registration for the webinar can be completed for free at www.insideselfstorage.com/webinars/2012/01/strategies-to-boost-income-and-cut-costs.aspx.
The webinar is presented by Tom Nicholson III and Scott Styer. Nicholson, president of AAAA, joined his father in the business in 1979 after earning a four-way degree in business, English, biology and psychology from Roanoke College. Since that time, he has continuously been involved in the development, design, construction and management of self-storage facilities.
As a district manage for AAAA, Styer handles the company's marketing and affiliate programs and is a member of the operations department. He joined the company in 2009 after overseeing a top self-storage operator Northeast Florida for more than eight years. Styer is a graduate of Lanier Technical College in Atlanta.
Norfolk, Va.-based AAAA is a full-service management and development company incorporated in Virginia in May 1962. A Nicholson Cos. affiliate, AAAA provides management/consulting services to the owners of more than 50 facilities throughout 10 eastern states, containing more than 3 million square feet of space and representing more than $200 million in value. Most of the company's management accounts take advantage of the brand recognition offered by using its AAAA Self Storage trade name.
For more than 20 years, ISS has provided informational resources to self-storage owners, managers, developers and investors. Its educational offerings include a monthly magazine, bi-annual tradeshows, an extensive website, an education institute and Self-Storage Talk, the industry’s largest online community.