S.C. Self-Storage Facility Uses Sign to Support State’s Football Team, Attract Tenants

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A self-storage facility in Fort Mills, S.C., is using its facility sign to cheer on its state football team’s season and attract notice.

A Lock-It Self Storage, which has locations in Pineville also, regularly posts comments from the facility owner, tenants and other community members regarding the Carolina Panthers football team.

Short quips such as “They might come marching in but they will limp back” when the team played New Orleans, reference team players, wins and upcoming games. Another retort, “One is a lonely number,” referred to the Panthers’ lone win in the beginning of the season.

Facility owner Mitch Clark and his father Joe began adding the humorous one-liners to their facility signs about 13 years ago. While the facility has received some criticism for its wisecracks, the majority of community members are supportive. In addition to supporting his football team, Clark said the sign has also attracted prospective tenants.

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