Online Self-Storage Marketplace SpareFoot Launches GeoPages Marketing Tool

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Online self-storage marketplace SpareFoot is expanding to offer a suite of marketing tools for self-storage operations. The first new product, GeoPages, empowers facility operators nationwide to reach increasingly Web-dependent consumers searching for local storage online.

Ideal for facilities that already have a website, GeoPages works as a supplement to help a business dominate in local search. SpareFoot optimizes a facility’s listings on directories like Google Places to help it rank to its highest potential. The listings are pointed to an easy-to-update landing page that drives unlimited online reservations to the facility.

GeoPages integrates seamlessly with a storage operation’s existing management software to keep unit pricing, amenities and available inventory up-to-date. With complete performance analytics, facilities can track page views, phone calls and online reservations. Every GeoPage is conversion-optimized, featuring all the details consumers are looking for when they search for storage on their computers and smart phones.

The new tool joins the company’s flagship AdNetwork product, which grants facilities highly visible, searchable listings on SpareFoot.com, SelfStorage.com and more than 50 other high-traffic partner sites that serve storage and moving needs.

“We’re excited about all the ways SpareFoot tools empower storage operators to utilize new technologies and connect with online customers,” said SpareFoot CEO and co-founder Chuck Gordon. “GeoPages really levels the playing field by making it easy for smaller, local storage companies to compete with the big guys online.”

Founded in 2008, SpareFoot.com lists more than 5,000 self-storage facilities in its nationwide directory, which allows consumers to find, compare and reserve self-storage units online. Through multiple websites including SpareFoot.com, SelfStorage.com, Apartments.com and many others, SpareFoot helps self-storage operators find new tenants through a pay-for-performance model. The company is backed by Silverton Partners, FLOODGATE and Capital Factory.

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