SpareFoot, an online self-storage marketplace, has launched a new Web directory for self-storage auctions. According to the company, Sparefoot.com/auctions lists more self-storage lien sales nationwide than any other free service of its kind. SpareFoot’s plan is to make organizing and promoting auctions as easy as possible for self-storage operators.
SpareFoot’s searchable auction database allows users to sort search results by distance or days away. According to a company press release, the database includes 35 percent to 50 percent of the approximately 10,000 storage units auctioned off nationally each month.
Expansion plans for the website include the addition of a notes section to provide unit descriptions and number of units for sale. SpareFoot will also integrate back-end functionality so facility owners and managers can easily add and promote their auctions on the site.
“We’re going to keep building this and making it more functional,” said Tony Emerson, SpareFoot’s search-engine optimization analyst. “We eventually want to serve as a resource to help facility operators improve the auctions process to the point that they look forward to having one.”
While SpareFoot is not the first website to provide an auctions directory, competing sites require facilities to pay a listing fee, or offer only limited functionality and inventory for free.
The company’s new project was inspired by auction popularity inspired by hit TV shows “Storage Wars” and “Auction Hunters.” Customers frequently call and e-mail the SpareFoot support team with questions about auctions, Emerson said.
Founded in 2008, SpareFoot.com lists more than 5,000 self-storage facilities in its nationwide directory, which allows consumers to find, compare and reserve self-storage units online. Through multiple websites including SpareFoot.com, SelfStorage.com, Apartments.com and many others, SpareFoot helps self-storage operators find new tenants through a pay-for-performance model. The company is backed by Silverton Partners, FLOODGATE and Capital Factory.