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‘Hat Lady’ Anne Ballard Offers Webinar Series for Self-Storage Operators


Anne Ballard, aka “The Hat Lady” and president of Universal Management Co., is offering a three-part webinar series for self-storage facility owners called “Stepping Up Your Game,” aimed at teaching operational tips and techniques that will immediately improve a self-storage team. The webinars can be purchased for $39.99 each or all three for $99.99.

The live webinars will take place Aug. 11, Sept. 21 and Oct. 27 at 2 p.m. ET. They will cover:

  • Better Basics: Business foundation, telephone goals, onsite greetings, tracking and reporting performance, customer questions, avoiding the “discounting trap,” and ways to close and follow up on traffic
  • Marketing Magic: Easy marketing steps, marketing cold calls, onsite events and promotions, free resources, community support, measuring success
  • Optimum Operations: Key performance indicators, improving cash flow, budget for income and expenses, manager responsibilities, scheduling tasks

Registration for the webinars can be completed at

Ballard will also be presenting at the Inside Self-Storage World Expo in Tacoma, Wash., Oct. 4-6. Her seminar, “It's More Than Cookies and Coffee: Creating Exceptional Customer Experiences in Self-Storage,” will showcase the latest in customer conveniences and amenities being offered at self-storage properties nationwide. Event details can be found at

Ballard is founder and president of Universal Management Co., which provides self-storage facility management, staff training, operational consulting and more. She is also a former president and current board member of the Georgia Self Storage Association.

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