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Self-Storage Data Expert Ray Wilson Joins Cushman & Wakefield


Charles Ray Wilson, the founder and principal of Self Storage Data Services (SSDS) and a recognized expert in the field of self-storage operating-performance data, has joined Cushman & Wakefield as a strategic partner in the company’s Self Storage Industry Group (SSIG).

Wilson, who’s internationally recognized Self Storage Performance Quarterly Report (SSPQ) tracks the quarterly performance of approximately 6,000 self-storage facilities in the nation’s 50 largest markets, will work closely with Cushman & Wakefield Senior Managing Director Chris Sonne and his team in delivering a fully integrated platform of services. Current subscribers to the SSPQ report, including prominent Wall Street analysts and major institutional investors, also receive the Monthly Rental Activity Report that tracks the rental demand on 1 million storage units nationwide.

Recognizing the need for independent third-party reporting on the industry, Wilson founded SSDS in 1992. It is currently the only comprehensive source for real-time performance benchmarking and research reports in the business. The company’s data includes statistics on supply and demand, rental rates, occupancy levels, concessions and rental income. Its database includes proprietary information from private and publicly owned facilities, containing more than 50,000 facilities nationwide.

“In a dynamic partnership designed to differentiate Cushman & Wakefield from its competitors, Ray’s unique service offerings will allow us to integrate the firm’s sophisticated Self Storage Appraisal Report template with the most robust self-storage database in the industry,” said John Busi, executive vice president and head of Valuation and Advisory for Cushman & Wakefield’s Americas region. “The combined product will provide clients with optimal industry intelligence drawing from SSDS’s 20 years of historical and current industry, market and property-specific data.”

Cushman & Wakefield is among the world's largest privately held commercial real estate services firms. Founded in 1917, it has 234 offices in 61 countries and more than 13,000 employees. The firm represents a diverse customer base ranging from small businesses to Fortune 500 companies. Its Valuation & Advisory Division, which includes the SSIG, is one of the largest real estate valuation and consulting organizations in the world.

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