To better serve its members, the Florida Self Storage Association (FSSA) has recently launched several online initiatives and is now rolling out a comprehensive social-media marketing campaign including the Twitter, Facebook, YouTube and LinkedIn platforms.
Last year the FSSA unveiled a new website at floridassa.org with enhanced capabilities. In early 2011, the association partnered with SpareFoot to power a real-time reservation system on the FSSA website and drive new self-storage tenants to member facilities. All members are entitled to a free listing on the site with no charge for leads generated. To set up a listing, FSSA members should visit www.sparefoot.com/signup/fssa.html.
This year the FSSA also introduced free webinars to all of its members. Upcoming events include “Why Are You Such Idiots? 10 Stupid Things Storage Owners Do to Shoot Themselves in the Foot,” presented by PhoneSmart Chief Operating Officer Tron Jordheim on April 19. Details can be found at the FSSA website.
As part of its new social-media campaign, FSSA has created accounts on Twitter (FSSAssociation), Facebook (Florida-Self Storage-Association), YouTube (TheFSSA1) and LinkedIn. It plans to stream posts on its website and create topic-specific discussion feeds.
The FSSA is a non-profit organization of businesspeople involved in the self-storage industry in Florida. Its members include facility owners, operators, vendors, developers, investors, property managers and suppliers. Its mission is to “ensure the stability and growth of the self-storage industry by providing a forum in which members may increase knowledge through educational opportunities, exchange information and promote an established unified voice."