Mario Feghali, co-founder and chief operating officer of SpareFoot.com, will present a free webinar for self-storage professionals on Dec. 1 titled “Measuring the Effectiveness of Your Online Marketing.” The online seminar will focus on using analytics to track performance as well as tools that help measure the effectiveness of marketing efforts. Feghali will address:
- Determining positive or negative return on investment
- Free tools to measure website performance
- Identifying the factors that drive results
- The importance of tracking move-ins
- Tracking phone calls, including source of business data
The webinar will take place at 2 p.m. EST. To attend, participants must complete the free registration process at Ministoragemessenger.com/webinar.
SpareFoot.com is a free self-storage locator site operating nationwide. Feghali has grown the SpareFoot network to more than 100 websites with more than 80,000 monthly visitors. He uses his extensive background in psychology, statistics and analytics to help thousands of self-storage facilities generate more tenants online, and writes frequently about free tools that help facility owners track their results and increase traffic to their own websites.
Feghali will speak at the upcoming Inside Self-Storage World Expo in Las Vegas, March 14-16, on “Free Ways to Get Self-Storage Tenants Online.” He’ll teach attendees to set up local business listings on various search engines (Google, Yahoo and others), use popular online classifieds such as craigslist and Kijiji, and get listed on local business directories. The ISS Expo comprises three full days of education, exhibits and networking opportunities. Show details can be found at www.insideselfstorageworldexpo.com.