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Self-Storage Investment ‘Boot Camp’ to Take Place in San Francisco, Nov. 13-14


Self-storage investment experts Jason Allen, Carl Touhey and Frank Rolfe will teach a two-day boot camp about investing in the industry Nov. 13-14 in San Francisco. The event aims to teach attendees how to find good self-storage properties and profitably manage their investments.

The speakers will share tools for buying, operating, renovating and selling a self-storage facility. They also share pitfalls to avoid and highlight profit centers. Topics to be addressed include how to find facilities to buy, how to “flip” deals, negotiating price and terms, conducting due diligence, recognizing deal-killers, lease options, seller financing, getting and keeping customers, advertising, hiring and motivating managers, hands-on and remote facility operation, and more.

Attendees will receive a due-diligence manual as well as a home-study course. As part of the boot camp, they will tour several self-storage facilities and meet with the property owners and managers.

The “Immersion in Reality” event begins at 9 a.m. on Nov. 13 and ends 5 p.m. on Nov. 14. The cost to attend is $1,999 for one ticket or $2,999 for two. Attendees can opt for a payment plan that spreads the registration cost over five monthly payments. Details can be found at

Allen and Touhey operate the Performance Self Storage Group Inc., which assists self-storage owners nationwide with facility operation, third-party management, marketing and finding sources of capital. The company also seeks to buy and invest in self-storage properties using its own capital sources and through joint ventures. Both have extensive real estate and self-storage experience.

Over the past 30 years, Rolfe has been involved in the commercial real estate business as an owner/operator of almost all asset classes, including self-storage. His experience includes the purchase and operation as well as the performance of due diligence on hundreds of properties.

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