Storitz Inc., an online self-storage directory and comparison tool, has launched an online marketing video titled “Eat Pray Store,” echoing the themes of personal adventure and introspection examined in the recent movie release “Eat Pray Love,” starring Julia Roberts. Coupled with an aggressive social-media campaign, the video engages online users through a tongue-in-cheek twist on what it really takes to embark on the journey of a lifetime: self-storage.
Available at http://storitz.com and the Storitz YouTube channel (youtube.com/storitzdotcom), the video features an actress parodying Roberts in her role as Elizabeth Gilbert, who embarks on an epic worldwide journey. Mr. Storitz quickly sets her on the right track by reminding her to first find a storage solution for her belongings.
Now through Dec. 31, Storitz consumers are invited to post stories about their own adventures on the Storitz Facebook page, and on Twitter by using hash tag #EatPrayStore. One person will be selected to receive a Flip Video camera to bring on his or her own quest.
"Storitz has made a commitment to provide a rich comparison-shopping experience for storage consumers, and at the same time create an effective Internet-marketing channel for self-storage property owners and operators,” said Storitz CEO Adrian Comstock. “Through viral campaigns such as ‘Eat Pray Store,’ we are able to engage consumers and further drive awareness of our site, while at the same time bringing fun into the self-storage industry … We wanted to encourage people to live out their own grand adventures and remind them that we are the go-to place for self-storage.”
Sony Pictures Home Entertainment is releasing “Eat Pray Love” on Blu-Ray and DVD this week. Self-storage managers and owners see a strong connection between storage and the movie’s theme.
“Within our facilities, we have quite a number of people who anecdotally tell us about their storage rental needs,” said Mark Beck, operations manager of StorQuest Self Storage, which operates 46 facilities in four states. “I would estimate that every day our facilities rent units to customers who are gearing up for a great life experience such as an extended trip to another part of the world. We're here to make the transition as seamless as possible for them."
Storitz.com currently rents units for thousands of self-storage properties, and has plans to add thousands more in the coming months. “Storitz is seeing double-digit percentage increases in consumer visitors to its site month over month, and we see this trend continuing well into 2011,” Comstock said.