Rick McGee, the former president of Online Self Storage, has joined Bits on the Wire, an online-community development and management company, as vice president of sales and operations.
In his previous position, McGee oversaw the development of Call MAXimizer, the self-storage industry’s first transaction-based call center. In his new role at Bits on the Wire, McGee will provide client counsel on online advertising and sponsorship strategy, support core development and marketing teams, and manage the daily digital components of the company’s websites and online communities. He will report to company founder and CEO Stephen Wynkoop.
Over the past 27 years, McGee has held leadership roles in the banking, software and self-storage industries. He started his management career as a commercial loan officer and vice president for Deseret Bank in Pleasant Grove, Utah. He also developed, managed and sold three technology-based companies in Mesa and Tucson, Ariz.
McGee’s self-storage experience will translate to a new online community from Bits on the Wire that provides trend analysis and industry information to facility owners, managers and vendors. He will lead all content development for the site on top of his other duties. McGee said the site should be unveiled by the end of 2010.
Wynkoop and McGee attribute the decision to develop a new community for the self-storage professionals to growth statistics that indicate the $22 billion industry is one of the fastest growth areas in the commercial property sector.
Other sites for which McGee will help lead sales efforts include SSWUG.org, a membership-site for more than 525,000 online-database and information-technology professionals, and vConference Online, which hosts worldwide, virtual conferences and events for organizations and companies.
Based in Tucson, Ariz., Bits on the Wire is dedicated to delivering innovative content to its clients and members. Since 1997, the company has created and managed hundreds of websites, branded online communities and corporate blogs.