A free webinar titled Converting Your Traffic, Calls and Walk-Ins into Move-Ins will be provided for self-storage facility managers and owners on Nov. 10, 2 p.m. ET. Presented by M. Anne Ballard, president and founder of Universal Management Co., the online seminar will teach the importance of tracking and measuring conversion ratios to improve overall revenue.

Topics to be covered include: how to sell self-storage on the phone and in person, techniques for closing the sale, the importance of conversion ratios, ways to improve revenue by tracking and measuring conversion ratios, and the importance of the traffic source. The online registration process for the event should be completed at Ministoragemessenger.com/webinars.

Ballard, well-known throughout the self-storage industry as The Hat Lady, is a frequent speaker at industry conferences such as the Inside Self-Storage World Expo, and a regular contributor to Inside Self-Storage magazine and other industry publications. She recently released a book titled The Hat Lady Speaks: Marketing Self-Storage.

Ballard founded Universal more than 15 years ago. The company specializes in full-service management, design, marketing, development services, feasibility studies, global consulting and training for self-storage facilities.