U.K.'s Ready Steady Store Offers Free Self-Storage to Entice Business Tenants


Ready Steady Store in Yorkshire, United Kingdom, launched an online contest in its effort to bring in more business tenants.

Initiated on the storage company’s website, the contest offered one company three months of free storage and an Apple iPad. Businesses needed to apply online to be eligible.

Sandra Harvey, regional director of ASC Finance for ADVERTISEMENTBusiness, was the first winner.

Andy Egerton, the facility’s area manager, said the storage company was “overwhelmed” by the number contest applicants.


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