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Strategic Storage Trust Launches Website for SmartStop Brand


In an effort to establish a national brand for its self-storage properties under the SmartStop name, Strategic Storage Trust Inc. has established a new retail website at The rebranded site, which replaces, is exclusively devoted to the SmartStop brand.

In addition to promoting and renting the units, the SmartStop website provides consumers with a moving checklist, planning timetable, packing and storage tips and a list of supplies. The company is offering a website promotion, “one month storage rental for only $1.” 

Strategic Storage Trust is a $1 billion publicly registered, non-traded real estate investment trust comprising 24,500 self-storage units and 3  million rentable square feet of storage space. All of its properties will eventually be renamed SmartStop Self Storage. The company’s sponsor, Strategic Capital Holdings LLC, manages 57 self-storage facilities in 16 states.

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