In an effort to establish a national brand for its self-storage properties under the SmartStop name, Strategic Storage Trust Inc. has established a new retail website at www.smartstopselfstorage.com. The rebranded site, which replaces Strategicselfstorage.com, is exclusively devoted to the SmartStop brand.
In addition to promoting and renting the units, the SmartStop website provides consumers with a moving checklist, planning timetable, packing and storage tips and a list of supplies. The company is offering a website promotion, “one month storage rental for only $1.”
Strategic Storage Trust is a $1 billion publicly registered, non-traded real estate investment trust comprising 24,500 self-storage units and 3 million rentable square feet of storage space. All of its properties will eventually be renamed SmartStop Self Storage. The company’s sponsor, Strategic Capital Holdings LLC, manages 57 self-storage facilities in 16 states.