Stephan Ross, president of Cutting Edge Self Storage Management & Consulting, will present a seminar at the upcoming Inside Self-Storage World Expo in New Orleans and will also present a free webinar next month.
On Sept. 29, Ross and his wife, Tammy, will talk about “Rental-Rate Management: How Owners and Managers Can Create More Revenue From Existing Inventory” as part of the ISS Expo. They’ll discuss the factors involved in setting self-storage prices, why regular increases are required, when facility operators should implement increases, how much the increases should be, and how to properly and smoothly execute these changes.
On Oct. 13, Ross will present a free webinar titled, “Five Things You Must Do to Thrive in 2011 and Beyond.” He will discuss the key steps self-storage operators can take to help their businesses thrive in today’s hard economy including new ways of marketing, improving customer service, effectively presenting products, providing ongoing manager training, and managing revenue. The webinar will take place at 2 p.m. ET. The registration process can be completed at Ministoragemessenger.com.
Ross began his self-storage career in 1984, working as city manager for Arizona-based National Self Storage. He later worked as regional director of Executive Self-Storage. In 2000, he and his wife launched Cutting Edge, which manages self-storage facilities in Colorado, Florida, Idaho, Illinois, Missouri, Nevada, Texas and Utah.
The ISS Expo will take place Sept. 29-Oct. 1 at the New Orleans Marriott, 555 Canal St., in New Orleans. It will comprise three comprehensive tracks of educational seminars, several networking opportunities, product and service exhibits, and add-on intensive workshops. Show information can be found at www.insideselfstorageworldexpo.com.